For business owners who've outgrown a bookkeeper or part-time controller but aren't ready to commit to a $250K+ CFO. McCracken brings senior financial leadership on the timing your business actually needs.
Book a Strategy CallYour finance person can close the books. They can't tell you what your CAC payback period is, what your gross margin trend looks like, or what the right pricing model should be next year. Strategic decisions get made on instinct.
Lender renewals, line increases, or new financing — every time the bank wants better visibility, the scramble starts. Audit-ready reporting and a 13-week cash flow forecast shouldn't be a fire drill.
What worked at $5M doesn't work at $15M. Reporting takes longer. Cash management gets reactive. The finance team is buried in close — and there's no one looking 90 days ahead.
A salaried CFO is a $250K+ commitment. Most owner-operators don't need 40 hours of CFO work a week. They need 4-12 hours of the right CFO — and a partner who can scale up when the situation requires it.
McCracken is a CFO firm built around a flexible associate model.
No retainers. No long-term contracts. Engagements scale up when the business needs it and back down when it doesn't.
he professionals in our network are former CFOs of $25M-$500M companies — not accountants with a higher title. They've sat in the chair you're hiring for.
Manufacturing experience, SaaS metrics expertise, capital raise prep, bank refinancing — we match the CFO to your specific challenge, not your industry generically.
Within the first 30 days, you'll have a real cash flow forecast, a strategic dashboard, and a finance partner who knows your business. No 90-day onboarding tax.
McCracken works alongside groups across the full ownership lifecycle.
We learn the business — finance setup, recent challenges, what's coming next. No commitment.
The CFO deploys at close. Reporting gets built. Controls get established. The management package takes shape. The PEG gains the financial visibility needed to actively manage the asset by the first board meeting, not six months later.
Beyond the initial infrastructure build, the McCracken CFO operates as the embedded financial leader, attending board meetings, owning management reporting, supporting the value creation plan, and modeling add-on acquisitions as the company pursues its growth strategy.
When the business outgrows the fractional model, or when the PEG is preparing for exit and wants permanent leadership in the seat, McCracken manages the transition in-house. Interim coverage eliminates any gap. Permanent placement is executed without bringing in an outside search firm or losing institutional knowledge.
AI assists in scoring associate profiles against engagement requirements, surfacing candidates whose ERP fluency, transaction history, industry experience, and more match the specific attributes of the portfolio company. The result is faster, more precise matching.
AI is reshaping how finance functions operate, redefining what is possible from an automation perspective and enhancing the depth and speed of analytical work. AI in finance is no longer a theoretical use-case for billion dollar companies, it is an integral part of the modern finance professional's toolkit.
AI supports the ongoing curation and enrichment of our
associate network, identifying coverage gaps across
geographies, industries, and experiential attributes. This
ensures our bench of talent stays strong as engagements grow and diversify.
Internally, AI supports McCracken's own management reporting through pipeline tracking, engagement performance, and associate utilization. We operate by the same standard we bring to every engagement.
