McCracken Alliance Corporation ("McCracken," "we," "us," or "our")
Last updated: June 16, 2026
At McCracken, the privacy of our clients, candidates, and website visitors is a priority. This
Privacy Policy explains what information we collect through our website at mccrackenalliance.com,
our client portal at portal.mccrackenalliance.com, and our associate portal at
associates.mccrackenalliance.com (together, the "Site"), how we use and share it, and the choices
you have. It applies to our online activities only and does not cover
information collected offline or through channels other than the Site.
By using the Site, you agree to the practices described in this Privacy Policy.
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Information you provide to us. Depending on how you use the Site, this may include:
- *Account and contact details — your name, company or firm name, email address, phone number,
and the login credentials you create (or, if you sign in with Google, the name and email
associated with your Google account — see "Signing in with Google" below).
- Engagement details — information you enter when defining an assignment or opportunity, such
as the role, company context, industry, revenue range, location, desired attributes, and any
notes you choose to share.
- Professional profile information (associates and candidates) — if you are a finance
professional in our network, the information you provide through the associate portal or that we
maintain about you, such as your work history, titles and employers, areas of expertise, systems
and skills, availability, location, contact details, and any résumé or documents you provide.
- *Scheduling information — the phone number, availability, and meeting preferences you provide
to book a call with our team or a presented candidate.
- *Communications — messages you send us through the portal or by email, and any information or
attachments you choose to include.
Information collected automatically. When you visit the Site, we and our service providers may
automatically collect:
- *Log and device data — IP address, browser type, internet service provider, referring and exit
pages, date/time stamps, and similar diagnostic data, used to operate and secure the Site and to
understand usage trends.
- Cookies and similar technologies — see "Cookies and tracking technologies" below.
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We use the information we collect to:
- provide, operate, maintain, and improve the Site and our services;
- create and manage your account and authenticate your sign-in;
- match clients with finance leaders and coordinate introductions, calls, and scheduling;
- communicate with you, including service and transactional emails, responses to your messages, and
updates relating to your assignments and account;
- send you marketing or promotional communications where permitted (you can opt out at any time);
- measure and improve the performance of our marketing and advertising campaigns;
- analyze usage to understand and enhance how the Site is used; and
- detect, prevent, and address fraud, security, and technical issues, and comply with our legal
obligations.
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You may choose to sign in to the portal using Google. When you do, we receive the name and email
address associated with your Google account in order to create and access your McCracken portal
account. We do not request or access any other Google data (such as your contacts, calendar, or
files), and we use this information only to authenticate you and operate your account. Google's
handling of your information is governed by Google's own privacy policy.
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Like most websites, we use cookies and similar technologies to keep you signed in, remember your
preferences, enable core functionality, and understand how the Site is used.
Analytics and advertising. We may use analytics tools and advertising technologies — such as
the Google Ads tag, Google Analytics, and the Meta (Facebook) Pixel — to measure the effectiveness
of *our own marketing campaigns, understand how visitors arrive at and move through the Site, and
reach people who may be interested in our services. These tools may set cookies and collect
identifiers (such as your IP address) when you visit the Site. We do not host third-party
advertising on the Site.
You can control or disable cookies through your browser settings, and you can opt out of certain
advertising cookies through tools such as Google's Ads Settings (https://adssettings.google.com)
and the Network Advertising Initiative (https://optout.networkadvertising.org). Disabling some
cookies may affect how the Site functions.
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We do not sell your personal information. We share information only as needed to provide our
services and operate our business:
- *To deliver the service. Where appropriate, we share relevant assignment and contact details
among the McCracken team and with candidates or clients as part of arranging introductions and
engagements (for example, sharing a presented candidate's profile with the relevant client).
- Service providers. We use trusted vendors that process information on our behalf, including:
Supabase (database, authentication, and storage; data hosted in the United States),
*Vercel (website and application hosting), *Resend (transactional email), Google (sign-in
and calendar scheduling), Zoom (video meetings), *Slack (internal team coordination), and
*Salesforce (client and candidate records). These providers are permitted to use your
information only to perform services for us.
- Legal and protection. We may disclose information if required by law or legal process, or to
protect the rights, property, or safety of McCracken, our clients, or others.
- *Business transfers. If we are involved in a merger, acquisition, or sale of assets, your
information may be transferred as part of that transaction.
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We retain personal information for as long as needed to provide our services, maintain your account,
comply with our legal obligations, resolve disputes, and enforce our agreements. When information is
no longer needed, we take reasonable steps to delete or de-identify it.
We use reasonable administrative, technical, and organizational measures designed to protect your
information, including encrypted connections and access controls. No method of transmission or
storage is completely secure, however, and we cannot guarantee absolute security.
McCracken is based in the United States, and the information we collect is processed and stored in
the United States. If you access the Site from outside the United States, you understand that your
information will be transferred to and processed in the United States.
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California (CCPA/CPRA). California residents have the right to request the categories and
specific pieces of personal information we have collected, to request deletion of personal
information, to correct inaccurate information, and to opt out of any "sale" or "sharing" of personal
information. We do not sell personal information. We will not discriminate against you for exercising
these rights.
EEA/UK (GDPR). If you are in the European Economic Area or the United Kingdom, you have the right
to access, rectify, erase, restrict, or object to the processing of your personal data, and the
right to data portability, subject to applicable conditions.
To exercise any of these rights, contact us using the details below. We will respond within the time
required by applicable law. We may need to verify your identity before acting on a request.
The Site is intended for businesses and professionals and is not directed to children. We do not
knowingly collect personal information from children under 13 (or under 16 where applicable). If you
believe a child has provided us information, please contact us and we will take steps to delete it.
The Site may link to third-party websites or services that we do not operate. This Privacy Policy
does not apply to those sites, and we encourage you to review their privacy policies.
We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated"
date above and, where appropriate, provide additional notice. Your continued use of the Site after an
update means you accept the revised policy.
If you have questions about this Privacy Policy or our privacy practices, contact us at:
McCracken Alliance Corporation
Email: info@mccrackenalliance.com
Website: https://mccrackenalliance.com
