Leading Through Crisis

making it to the other side and regaining momentum

We’ve been there

No obligations, no fees. Call us, we’re here to help.

MAP CFO partners are having pro bono conversations with business leaders to lend advice from the perspective of someone who has led a business through multiple economic crises.

Talk to a CFO who has led through more than one economic crisis.

McCracken Alliance Partners (MAP) is a group of CFOs who want to help you navigate the chaos many businesses are currently facing. As you are developing plans to respond to this crisis, MAP is offering to speak with business leaders on a pro bono basis and lend advice from the perspective of someone who has led the finance function for small, mid-size, and large organizations.

Monitor Liquidity

Build and monitor your liquidity. Understand what funds are available and recognize their sources. 

Understand Impact to Revenue

Know where your holes are. Many businesses are seeing revenues drop in excess of 50-75%. 

Assess Cost Structure

Determine a cost structure that will soften the financial implications without damaging the business long-term.

Supply Chain & Human Capital

Whether your supply is directly or indirectly impacted, know the implications at hand. Develop a human capital strategy that disrupts as little as possible.  

Position for Reemergence

There is an end, though it may not be so clearly in sight. When the dust settles, the decisions we make today will have a great impact on how we reenter the market.

A Few of Our Partners

Mark Bachmann

Mark Bachmann

Former CFO of Zep Inc. and Acuity Specialty Products, Mark is a trusted advisor to many business leaders. He has a passion for coaching executive leaders, helping organizations unlock potential through their finance function. President of CEO Netweavers, Mark is continuously engaged in the business community, helping leaders add value to their organizations.

Roger Morrison

Roger Morrison

Roger has served as the CFO for multiple companies in a variety of industries. Working directly with private equity, Roger has exceptional skills in turn-around management. His broad operations experience has given him key insights, making him a valuable strategic advisor to CFOs and business leaders alike. 

Beatty D'Alessandro

Beatty D'Alessandro

Beatty is the current executive in residence at the Georgia State University Graduate Finance Program and former CFO of Graybar, Univar, and Merchants Metals. A highly knowledgeable CFO with a proven track record of leading companies through transitions, Beatty is a trusted advisor to private equity firms, business leaders, and companies engaged in complex circumstances.

These talented CFOs and many others on the MAP team are here to help. 

How long are we going to endure this crisis?

Experts say we will be fighting this over a matter of months, not weeks, not days. This is already hurting; now is the time to make sure the correct structures are in place to support the business as a going concern beyond the pandemic.

With people being asked to stay inside their homes, when will we return to attempting “business as normal?”



Work Days

What do these numbers mean for your organization?

Don’t panic, but act.

Call us at 404-915-7608 or fill out the form below and we will help you analyze your crisis management strategy. We’re here to help in any way we can.

We’re here to help

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